A brand’s journey down untrodden paths

A brand’s journey down untrodden paths

Brands have leveraged unique concepts to get in to the skin of their target audience and make themselves appealing. They have hung out with celebrities, shouted their uniqueness from rooftops, created scandals and used everything under the sun to make themselves heard...
An African High on the Big Five

An African High on the Big Five

Having travelled to five of the seven continents in the world, Africa was always an aspirational place for me- often relegated to the movies and TV series. I missed being posted there narrowly as a part of my earlier assignment. I had explored forests and wild life in...